UD Eyeshadow Primer Potion Tube – Original 0.37 oz (11ml)

  • Ride or Die Makeup Challenge ||Lovejiselle
Amazon Price: $32.94 $32.94 (as of May 22, 2017 2:29 am – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Keep your eyeshadow vibrant and crease-free for 24 hours with U r b a n D e c a y ' s legendary Eyeshadow Primer Potion in a brand-new formulation. The nude primer features a gorgeously revamped look and an applicator for even more versatility. Despite a new formulation, it still packs the powers it's famous for-24-hour crease-free wear, vibrant color and smooth application. Space-age polymer technology fills in any imperfections on your skin's surface, prepping your lids for all-day shadow. It glides on smoothly, blends beautifully on all skin tones and dries invisibly. Pro tips: Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and no creasing. Paraben-free. By U r b a n D e c a y; made in the USA. Ingredients Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau); May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride). Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging.

Product Details

  • Shipping Weight: 1.6 ounces
  • ASIN: B016XFGQ0S
  • UPC: 786919874993

Customer Reviews

Great product; Urban Decay people, please keep the older tube design!

3 people found this helpful.
 on March 16, 2017
By Anne Stone
Love this stuff. I’ve used it for years but, Urban Decay changed the tube to have a sponge applicator. I prefer the tube which lets me squeeze our the correct amount with our contaminating the contents with skin bacteria, which the sponge applicator does when you stick it back in the bottle. Very happy to find the older tube design here on Amazon. I tried different brands to find a replacement but, still come back to UD primer as long as I can find in the the older tube. UD marketing people: please change back to the old tube design!

My favorite primer so far!

 on April 24, 2017
By Kat
I don’t wear much makeup but I do love eyeshadow. It is annoying when the one thing I like wearing ends up caking and rubbing off weird halfway through the day. I follow a Youtube creator who recommended this brand so I finally got around to trying it. This is a considerable improvement to the cheap brand I bought at a grocery chain. The primer is thicker than I expected and feels like it coats very well with a tiny amount. I probably use a quarter to a fifth of the size of a grain of rice if that tells you anything. The best part about this product is that my eyeshadow only fades slightly (which is to be expected if I don’t want to touch it up), but never cakes into the folds of my eyelids, so it still looks clean even if it doesn’t look brand spankin new. If I felt so inclined, I could probably touch up once in the middle of the day and be great.

Love it. Tube is big

3 people found this helpful.
 on November 8, 2016
By Lise HP
Love it. Tube is big. Can’t find this size in store anymore. It’s a tube, no applicator! Just what i was looking for!

Best primer you could ever hope for!

 on April 27, 2017
By Rachel
This primer is literally the best thing ever. I have never used an eye primer or thought it was important because I don’t have oily skin so my makeup doesn’t run or cake up during the day. In addition to keeping the exact look 18+ hours, this primer creates the perfect canvas for blending!! It takes very little eye shadow to create the most gorgeous looks and I literally now won’t go a day without it.

Expensive, but worth the price

 on April 20, 2017
By Diane Carter
There really is no comparison to Urban Decay Primer Potion. While other primers are greasy and cause your eyeshadow to fade and crease by the end of the day, this one holds up perfectly, even in the extremely humid climate I live in. A tiny drop on each kid goes a long way. Last time I bought this product, it lasted two years. It’s an investment, but worth it in the long run.

Five Stars

 on March 27, 2017
By Melissa Whaley
I love this and can’t do without it

… can tell you is my granddaughter was very very happy to get it says it’s the

One person found this helpful.
 on January 14, 2017
By Brenda Stach
This was a gift so all I can tell you is my granddaughter was very very happy to get it says it’s the best

I have very oily lids. This has been the …

 on March 31, 2017
I have very oily lids. This has been the only primer that has worked. It does fade a little on me, but no creasing. Finally at 65 I can wear eye shadow!


One person found this helpful.
 on February 19, 2017
By pink
Love this stuff grabs your eye shadow and lasts all day don’t have to reapply

Five Stars

One person found this helpful.
 on February 12, 2017
By Kristan Alana Schnepp
Using the primer- my eye shadow literally stays on all day!